Video is Changing How We Shop...Don't Stay Static

Customers want to see more of your product features, how to use them, and other customers using your products, but static images are no longer cutting it. We live in a TikTok world and being motivated to buy from a simple image just won't do. Videos help customers feel more confident about their purchase decisions by showcasing product features and functionalities in action. 

Check Out Ways Video Commerce Can Support Your eCommerce Brand

1. It Humanizes Your Brand
There’s no better way to build trust than by showing your products being used, loved, and raved about in real life. Think about it: Would you rather buy a $100 face cream after seeing it on a flat lay, or after watching someone applying it to their face, showing you how it feels, smells, and how it's transformed their skin? Video gives your brand a personality and makes your product sell itself. 

2. Increase Your Conversion Rates
Numbers don’t lie. Customers who watch product videos are twice as likely to make a purchase <source>. Why? Because video eliminates doubts. That product demo or unboxing video answers the questions your customers didn’t even know they had, giving them the confidence to click “Add to Cart.”

3. It’s What Your Customers Already Want
Let’s be real: most of your ideal customers are already scrolling through TikTok teachings, live shopping streams, and Instagram Reels. Meeting them where they’re already engaged means you’re not just competing, you’re doing what it takes to convert. 

Here’s How You Can Make Video Commerce Work for You

• Go Live
  Although live video shopping events are a current trend, they’re still one of the best ways to showcase your products (hello, QVC). Host live streams where customers can ask questions, see products up close, and purchase instantly. Pro Tip: pop in an exclusive discount for the live viewers to create urgency and drive FOMO conversions. 
• UGC Creators
  Not comfortable being on camera? You don’t have to be. Partner with creators to showcase your products authentically. Their reviews, tutorials, or “day-in-the-life” videos will sell your product better than any polished ad. Not a fan of influencers or creators? Get your real customers to create videos by uploading them as reviews. Then take the video content and post it to your email, socials, and website. 
• Use Video Across Every Touchpoint
  Your PDPs (Product Detail Pages), emails, and even your ads should all feature video. A 20-second clip highlighting features or telling the product’s story can make a huge difference in engagement and sales. Again, the static images alone on your PDP doesn't give the full story of your products. 

You Don’t Have to Do It Alone

I know what you’re thinking: “Who has time to create videos?” The truth is, building a video commerce strategy doesn’t mean you have to do it all yourself.

Outsource where it makes sense. Tap into creators, agencies, or even your own loyal customers to generate content. Repurpose one good video into ads, emails, and social posts. Be intentional, and you’ll see a return. 

We've also tapped into the Video Commerce space, check out our eCommerce Insider Video Hub that we created to provide our blog content in a more digestible format. We're using an app by our friends over at the Storyly app.