What About the Traffic?
We've discussed a lot about BFCM promotions, email marketing, loyalty programs, and how to optimize your website for conversions...but what about the traffic? Having these amazing deals you'll offer and adding new features to your website is great but what if no one sees them? Creating a plan to get traffic to your website is critical during the holiday season...especially when consumers are being pulled in so many different directions. Check out these 3 ways you can increase website traffic during peak season.
User-Generated Content
Encourage customers to share their reviews and feedback well before BFCM. With apps like Judge.Me, Yotpo, or Okendo, customers can even upload photos of themselves using or wearing your products. Once those reviews come in, repurpose this user-generated content across your marketing channels to build trust and attract even more traffic. It's a win-win: customers get a voice, and you get authentic content that drives engagement.
Retargeting Ads
Set up retargeting ads to capture traffic that may have visited your site but didn’t convert. These ads can show up on social media, Google, and other platforms, gently reminding people to come back and complete their purchase. Use holiday-themed ad creatives with strong calls to action, like "Get it Before It’s Gone" or "Perfect Gifts Await," to drive clicks back to your site. Platforms like Adroll and Meta allow you to set up these high-intent marketing tactics.
Giveaways and Contest
Offer social media giveaways that invite followers to enter by submitting their email or phone number through your website. This approach drives traffic directly to your website, expands your email and SMS lists, and builds excitement around your brand.
Amazing deals and new site features won’t perform if no one sees them. Get more eyeballs on your website this holiday season by opting for user-generated content, use retargeting ads to re-engage visitors, and run giveaways that drive traffic while building your email and SMS lists.
How's your BFCM marketing strategy coming together? We'd love to know!