2024 BFCM Prep Calendar
Summer is leaving and we're getting closer to the booming holiday season. As an eCommerce brand I'm sure you've received plenty of emails already preparing you for the busy Black Friday Cyber Monday season to come.
"Black Friday was also the most popular day for online shopping, with 90.6 million U.S. consumers shopping, up 3.9% from 87.2 million in 2022" Source
That stat alone should motivate you to start getting ready now and not wait until the last minute to come up with a sale and try to send the only email or social media post you've sent all year. BFCM prep starts now, not in November.
Our partners over at Klaviyo came up with an extensive prep calendar that lets you know everything you should be doing, starting now, leading up to the BFCM holiday season. Don't go another year wondering why your BFCM sale didn't produce any revenue, traffic, new customers, or returning customers. Let's face it, consumers are reallly smart these days, and they know when you are throwing a sale in their face just for the heck of it. Start reeling them in now and you don't have to worry about getting them to convert at the last minute.
Klaviyo did a great job at providing specific tactics to implement now. So take a look and let us know if we can help.